What We Do
Brand: Brand Development, Social Media Management, Photography/Videography, Graphic Design, Brand Consulting, Interior Design Consult
Presence: SEO, Digital Marketing
Strategy: SevenRooms/OpenTable Automations and Review Response.
Category
Pazza on Porter is an American-Italian Restaurant located in East Boston that utilized our hospitality and restaurant experience as well as the knowledge of the East Boston market.
The Challenge
Pazza on Porter needed a distinct and recognizable online identity to stand out in a competitive dining scene. Additionally, customers were experiencing friction when trying to book reservations or place online orders, impacting conversions and overall engagement.
The brand and interior consult had the challenge of bringing all the cohesive elements together of a new logo, brand colors and integrating the vision into the space on a short timeline. See below for old branding and space.
The Work
The Graphic Design and Website were completely revamped!
The Logo was altered and then came the changes to their customer facing platforms. By refreshing the digital presence, the website’s streamlined design and user-friendly navigation was a huge success.
Now, customers can effortlessly book a table, order food, and learn about upcoming events. Through strategic advertising and branding efforts, we reinforced Pazza on Porter’s identity as a neighborhood hotspot, resulting in increased reservations, higher online engagement, and a more cohesive brand experience across all platforms.
And now… onto the Interior!
Our Creative Director, Bri, chose everything from paint colors, furniture, trinkets, curtains, murals, plates, server uniforms, menus, and so on!
To start, our team took a look at the previous branding. There was a whole lot of red, bold fonts and murals around the space of Mona Lisa. We wanted the brand to move to a more retro, italy in the 70’s direction.
Pazza’s logo was the first project that guided the interior updates. With the help of a graphic designer, Patricia, we worked on the brand first to lead the space. We wanted scribbled art, fun and old school italian colors: green, cream, yellow, orange.
The original imagination of the space painted every wall this deep brown with a red tint that slowly turned to a beautiful deep burgundy. Wall color choice is the biggest way to make a quick impact.
The paint choices for this project were Benjamin Moore: Sweet Basil, Wenge, Ballet White and Nantucket Gray. All of the art was curated with the era in mind.