Text logo reading "papa" in large green cursive font with "ON PORTER" in smaller green letters below.

What We Do

Brand: Brand Development, Social Media Management, Photography/Videography, Graphic Design, Brand Consulting, Interior Design Consult

Presence: SEO, Digital Marketing

Strategy: SevenRooms/OpenTable Automations and Review Response.

A three-page PDF layout about a pasta restaurant, featuring color palettes, font styles, visuals of food, sample menu text, target audience details, strategy breakdown, and review response templates.
Logo for Pazza on Porter with green background and white text.
Line art illustration of wine, pasta, cheese, grapes, olives, and holiday decorations on a dark green background.
Interior of a stylish restaurant with green and beige walls, wooden floors, and modern chandeliers. There are tables set with napkins, glasses, and plates, and framed photos and artwork decorating the walls.
A plate of pasta with tomato sauce and grated cheese, garnished with a sprig of microgreens, on a white dish.
A cocktail garnished with basil leaves, a slice of dried tomato, whipped cream, all in a glass on a marble surface.
A modern bar with a curved marble countertop, wooden bar stools with orange cushioned seats, and wooden shelving behind the bar displaying bottles of alcohol. The ceiling has wooden panels with circular pendant lights, and the floor is hardwood.

Category

Pazza on Porter is an American-Italian Restaurant located in East Boston that utilized our hospitality and restaurant experience as well as the knowledge of the East Boston market.

Interior of a restaurant with wooden tables, chairs with orange cushions, large white vases with greenery, wall art, and warm lighting fixtures.
A meal on a marble countertop with various dishes and colorful cocktails, including pasta, salad, and garnished drinks in a restaurant setting.
A variety of colorful cocktails on a bar counter with shelves of bottles in the background.

The Challenge

Pazza on Porter needed a distinct and recognizable online identity to stand out in a competitive dining scene. Additionally, customers were experiencing friction when trying to book reservations or place online orders, impacting conversions and overall engagement.

The brand and interior consult had the challenge of bringing all the cohesive elements together of a new logo, brand colors and integrating the vision into the space on a short timeline. See below for old branding and space.

Logo for Pazza on Porter, a restaurant and bar with patio and lounge.
Interior of a modern restaurant featuring a bar area with barstools, a wall with red tiles, a mural on the back wall, and tables set for dining with glasses and rolled napkins, illuminated by pendant lighting.
Restaurant interior with a long wooden table set with white napkins, glasses, and small plates, red upholstered banquette seating, black chairs with red cushions, decorative lamps, and modern decor.

The Work

The Graphic Design and Website were completely revamped!

The Logo was altered and then came the changes to their customer facing platforms. By refreshing the digital presence, the website’s streamlined design and user-friendly navigation was a huge success.

Now, customers can effortlessly book a table, order food, and learn about upcoming events. Through strategic advertising and branding efforts, we reinforced Pazza on Porter’s identity as a neighborhood hotspot, resulting in increased reservations, higher online engagement, and a more cohesive brand experience across all platforms.

Screenshot of a mobile phone displaying a webpage for Pazza On Porter, featuring a 'Special Events Contact' section, event booking button, and operating hours with kitchen closing times.
Mobile phone displaying a website for a restaurant called Pazza, with restaurant's address, phone number, and an interior photo of an outdoor seating area with tables and chairs under a decorated ceiling.
A laptop on a green table displaying a restaurant website named Pazza with interior restaurant photos visible on the screen.

And now… onto the Interior!

Our Creative Director, Bri, chose everything from paint colors, furniture, trinkets, curtains, murals, plates, server uniforms, menus, and so on!

To start, our team took a look at the previous branding. There was a whole lot of red, bold fonts and murals around the space of Mona Lisa. We wanted the brand to move to a more retro, italy in the 70’s direction.

Pazza’s logo was the first project that guided the interior updates. With the help of a graphic designer, Patricia, we worked on the brand first to lead the space. We wanted scribbled art, fun and old school italian colors: green, cream, yellow, orange.

The original imagination of the space painted every wall this deep brown with a red tint that slowly turned to a beautiful deep burgundy. Wall color choice is the biggest way to make a quick impact.

The paint choices for this project were Benjamin Moore: Sweet Basil, Wenge, Ballet White and Nantucket Gray. All of the art was curated with the era in mind.

Talk to our team