What We Do
Brand: Social Media Management, Photography/Videography, Graphic Design.
Presence: SEO, Digital Marketing.
Strategy: SevenRooms/OpenTable Automations and Review Response.
Category
Next Door is a Speakeasy Bar in East Boston that offers cocktail and dining experiences in a hidden door location.
The Challenge
As a newly opened speakeasy-style bar in East Boston, Next Door needed to generate buzz while maintaining its exclusive, hidden-gem appeal.
The challenge was twofold: drive awareness among the right audience while ensuring potential guests clearly understood the unique, reservation-based experience.
The Work
We developed a targeted digital strategy to position Next Door as a must-visit destination for cocktail enthusiasts and nightlife seekers. By refining their website and social media presence, we made it easier for guests to discover the venue, understand the speakeasy concept, and book reservations seamlessly.
Our engaging social content, influencer collaborations, and digital ad campaigns elevated visibility and created anticipation—leading to consistent bookings, increased social engagement, and a strong reputation as a go-to destination for craft cocktails and exclusivity.
