Logo for NEXXT DOOR Speak Easy & Raw Bar with gold text on a black background.

What We Do

Brand: Social Media Management, Photography/Videography, Graphic Design.

Presence: SEO, Digital Marketing.

Strategy: SevenRooms/OpenTable Automations and Review Response.

Three pages of a branding and marketing presentation for Next Door, a speakeasy and raw bar. The first page shows color swatches, font choices, and a logo. The second page features visual inspiration images, a tone description, and a photograph of a bar scene with two people sitting at the bar. The third page discusses target audience, strategy, and review responses with sample text.
A promotional sign with a yellow lock icon overlay, it states the business is open 7 days a week and serves brunch on Saturdays and Sundays.
Two hands holding cocktails above a table with various dishes, including tacos, chips, and slices of raw meat garnished with herbs.
Two people clinking glasses, one with a layered cocktail topped with a flower and dried citrus, and the other with a frothy drink topped with an orange slice. On the table are plates of tacos with garnishes, chips with salsa and toppings, and a small dish of sashimi garnished with scallions and flowers.
Collage of images featuring various food and drinks at a restaurant, including cocktails, desserts, savory dishes, and chefs preparing food.

Category

Next Door is a Speakeasy Bar in East Boston that offers cocktail and dining experiences in a hidden door location.

Interior of a stylish restaurant with modern lighting, blue velvet seating, wooden tables and chairs, a chandelier, and a bar area at the back.
A woman sitting in a restaurant, holding a cocktail glass and sipping a drink, with food and drinks on the table in front of her.
A bartender is igniting fire in a cocktail glass at a bar, causing a large flame and sparks to erupt from the drink.

The Challenge

As a newly opened speakeasy-style bar in East Boston, Next Door needed to generate buzz while maintaining its exclusive, hidden-gem appeal.

The challenge was twofold: drive awareness among the right audience while ensuring potential guests clearly understood the unique, reservation-based experience.

Person opening a small wooden treasure chest with metal accents on a dark, reflective table with a circular symbol.
A cocktail drink garnished with mint, pineapple slice, and a straw, surrounded by plates of food on a dark, ambient restaurant table.
A young woman with long brown hair smiling at a bar surrounded by glasses and bottles, with a blurred background of liquor bottles.

The Work

We developed a targeted digital strategy to position Next Door as a must-visit destination for cocktail enthusiasts and nightlife seekers. By refining their website and social media presence, we made it easier for guests to discover the venue, understand the speakeasy concept, and book reservations seamlessly.

Our engaging social content, influencer collaborations, and digital ad campaigns elevated visibility and created anticipation—leading to consistent bookings, increased social engagement, and a strong reputation as a go-to destination for craft cocktails and exclusivity.

Smartphone displaying the vision statement of Next Door, a hidden neighborhood bar, on a dark decorative background with a partial view of the bar at the bottom.
Mobile phone screen displays restaurant hours and booking options. Located in East Boston, with hours open Thursday to Sunday from evening to early morning, and kitchen closing at 11 pm. Buttons to book or view current events.
A person browsing a website on a laptop that shows a bar interior with wooden decor, bar stools, chandeliers, and decorative plants.
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