Stylized orange circle with black lines resembling a feather or stylized leaf design.

What We Do

Brand: Brand Development, Social Media Management, Photography/Videography, Graphic Design, Brand Consulting, Interior Design Consult.

Presence: SEO, Digital Marketing.

Strategy: SevenRooms/OpenTable Automations and Review Response.

Design brand guidelines for Koro Ramen + Sushi, featuring logo, color palette, fonts, mood board with photos, and graphics including Japanese art and sushi illustrations. Includes photo of a T-shirt with logo on the back.
An abstract logo with stylized lines and curves, featuring a white circular background on a brown square canvas.
Line drawing of various sushi and sashimi, including nigiri and maki rolls, with a hand holding chopsticks picking up a piece of sushi.
Interior of a modern restaurant with wooden tables and black chairs, featuring a large, stylized sunburst mural on the wall in shades of orange and white, with a window to the right and a vending machine in the corner.
A table with various Asian dishes including a bowl of ramen with seaweed and beef, a plate of sushi rolls, a small bowl of fried chicken, and a bottle of soy sauce.
A small bowl with chopsticks resting across it, on a white napkin, with a soy sauce bottle nearby on a wooden table.
A variety of sushi dishes on a wooden table, including a bowl of poke with tuna, avocado, edamame, and seaweed, a sushi roll on a wooden board, and a piece of layered sushi on a white plate, with a bowl of ramen in the background.

Category

Koro is a Japanese Dine-In or Takeout Restaurant located in East Boston that utilized our hospitality and restaurant experience as well as the knowledge of the East Boston market.

Interior of a restaurant with wooden tables, chairs, a bench seat along the wall, and large windows with hanging lanterns outside. The wall on the left has a sunburst design with white and orange rays.
A bowl of ramen with noodles, boiled egg, seaweed, mushrooms, and meat slices on a wooden table. In the background, there are assorted sushi rolls on a white rectangular plate, a salad in a bowl, and small bowls of other dishes.
Two people sitting at a wooden counter in a cafe near a window with hanging lanterns. One person is wearing a white t-shirt and baseball cap, the other is a woman with long hair. There are empty chairs and a table with condiments nearby. A framed art poster is on the wall.

The Challenge

Koro was a project that we took from the very beginning. This business started with only the vision of Sushi and Ramen. Our creative team got to work on fully branding and designing the space to open Spring 2025.

Koro needed a distinct and recognizable online identity to stand out in a competitive dining scene as a new space.

The brand and interior consult had the challenge was imagining an entire brand and executing a tone of voice down to each dish on the menu. The challenge was not only developing a brand from the start but also a roll out plan to introduce the space properly to the market.

Four different logo designs for Koro Koro Ramen + Sushi, with two in brown and black outlines and one with a brown fill, featuring chopsticks and noodles.
Person holding chopsticks with noodles above a bowl of ramen with broth, green onions, and vegetables.
Close-up of a hand using chopsticks to pick up a sushi roll from a white rectangular plate on a gray surface, with a dark background.

The Work

The Graphic Design and Website!

The logo colors are inspired by natural elements of a Japanese sunset. The brand colors are representative of soy, wasabi and other elements of earth that align with the culture.

As a takeout spot, the most important element besides the quality, look and feel and branding was — the ease of ordering!

We worked thoroughly to allow customers to effortlessly order food, see all ordering options and view the menu. Through strategic advertising and branding efforts, we informed Koro’s identity to the neighborhood resulting in organic followers, higher online engagement, and a cohesive brand roll out.

A smartphone displaying a sushi restaurant website with images of sushi, ramen, and other Japanese dishes, featuring an orange and black color scheme.
Mobile phone displaying a contact form webpage titled 'Get in Touch Today' with fields for name, email, phone, comment, and a submit button, on a yellow background.
Laptop displaying a sushi restaurant website, with images of sushi, ramen, and the message 'Eat Sushi, Live Longer' on the screen, on a table with a drink and a plant in the background.

And now… onto the Interior!

The space had to feel simple enough for takeout but also comfortable enough for someone to want to dine in. Our team made sure to divide both spaces with flow and to make sure that the interior felt elevated at the same time as it feeling casual.

We chose simplicity as the main focus of this space and integrated pops of our brand color whenever it felt necessary.

Talk to our team