What We Do

Brand: Social Media Management, Photography/Videography, Graphic Design.

Presence: SEO, Event Marketing, Digital Marketing, Email Campaigns
Two women smiling and toasting with wine glasses at a wine expo, surrounded by other people in an ornate venue with purple lighting and chandeliers.
Person pouring red wine into a glass at a wine event with blurred background and warm lighting.

Category

Boston Wine Expo is an Annual Event that holds various vendors and workshops throughout one weekend in Boston, MA.

Crowd of people attending an indoor event in a grand, well-lit hall with chandeliers and decorative lighting.
A man with gray hair and a beard holding a wine bottle and speaking to a group at a conference.
People participating in a wine tasting event, sitting at a long table with glasses of red wine, tasting and evaluating the wine, with tasting notes and snacks in front of them.

The Challenge

As one of the largest wine events in the region, the Boston Wine Expo needed an annual marketing push to drive ticket sales, attract new audiences, and re-engage past attendees. With multiple ticketing tiers, vendor participation, and trade audiences to consider, the challenge was ensuring clear messaging across all digital channels while generating excitement leading up to the event.

People tasting and purchasing wine at a wine tasting event in an ornate indoor venue.
Two women smiling and taking a selfie at a wine event, one holding a wine glass, with a backdrop featuring logos for Hilton and Boston Wine Expo.
Several bottles of Carol Shelton Coquille Blanc wine with red caps on a table, some blurred in the background.

We implemented a comprehensive marketing strategy leveraging email campaigns, digital advertising, and social media engagement to maximize reach. By refining the website layout, we ensured that crucial event details—such as dates, ticketing, and exhibitor information—were clearly presented and easy to navigate.

Our team also capitalized on previous attendees and industry contacts, using targeted remarketing campaigns to convert interest into ticket sales. The result? Higher pre-sale ticket numbers, increased engagement across all platforms, and a streamlined promotional process for future events.

The Work

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