What We Do
Brand: Social Media Management, Photography/Videography, Graphic Design.
Presence: SEO, Event Marketing, Digital Marketing, Email Campaigns
Category
Boston Wine Expo is an Annual Event that holds various vendors and workshops throughout one weekend in Boston, MA.
The Challenge
As one of the largest wine events in the region, the Boston Wine Expo needed an annual marketing push to drive ticket sales, attract new audiences, and re-engage past attendees. With multiple ticketing tiers, vendor participation, and trade audiences to consider, the challenge was ensuring clear messaging across all digital channels while generating excitement leading up to the event.
We implemented a comprehensive marketing strategy leveraging email campaigns, digital advertising, and social media engagement to maximize reach. By refining the website layout, we ensured that crucial event details—such as dates, ticketing, and exhibitor information—were clearly presented and easy to navigate.
Our team also capitalized on previous attendees and industry contacts, using targeted remarketing campaigns to convert interest into ticket sales. The result? Higher pre-sale ticket numbers, increased engagement across all platforms, and a streamlined promotional process for future events.
