Red sign with white text reading "Boston Pizza Festival" and a pizza slice icon.

What We Do

Brand: Social Media Management, Photography/Videography, Graphic Design.

Presence: SEO, Digital Marketing, Corporate & Event Marketing.

Three panels of a flyer for the Boston Pizza Festival with a red background. The first panel shows color swatches, font samples, and a logo with a pizza slice. The second panel contains images of pizza and a red box with event dates "June 21st-22nd, 2025" and a message to grab tickets. The third panel provides target audience information, strategy breakdown, and additional event details.
Logo for the Boston Pizza Festival featuring a red background, white text, and a pizza slice icon.
Pattern with pizza slices and orange starbursts on a red background.
A young boy wearing sunglasses, holding a slice of pizza, and smiling at an outdoor event. He has a paper bag draped around his shoulder and is walking on a brick-paved area with other people in the background.
Person grabbing a slice of margherita pizza with melted cheese, tomato sauce, and basil leaves on a metal tray.
Three women are eating pizza at an outdoor event, standing around an orange high-top table, with banners and tents in the background.
Person in a large pizza slice costume with face, arms, and hands at an outdoor event on a sunny day.

Category

Boston Pizza Festival is an Annual Event that happens in the City Hall Plaza with pizza vendors, beer gardens and a lot of sponsors.

Crowd of people gathered outdoors in a city plaza with skyscrapers in the background, some wearing hats, holding drinks, and smiling, with a tent that reads 'Fiero Group Showroom'.
Group of five men standing behind a table of pizza slices at a food stand with a “FINE LINE” banner and cap, with pizza slices on plates on the table.
Several slices of pepperoni pizza on branded parchment paper, with some slices partially eaten, placed on a table.

The Challenge

As a highly anticipated annual event, the Boston Pizza Festival required a major marketing push to drive ticket sales and ensure a strong turnout.

The challenge was twofold: generate excitement well in advance while ramping up promotions closer to the event date to maximize last-minute ticket purchases.

Outdoor street festival with tents from various pizzerias, crowded with people and surrounded by tall buildings in an urban setting.
Instagram profile page for the Boston Pizza Festival, showing event details, filters for past years, and colorful promotional posts about pizza and festival activities.
A smartphone displaying a webpage about Pizza Slice Tickets for the Boston Pizza Festival, including details about the entry fee, ticket validity, and additional ticket packages.
Photos from the Boston Pizza Festival featuring pizza, slices on plates, people enjoying the event, and festival decorations.
People participating in a pizza eating contest outdoors at a city event. Six individuals are bent over the table eating pizza, with a man in a white shirt holding a microphone on the right. There are boxes of pizza, a banner with a QR code, and a crowd in the background.

We streamlined the ticketing experience by optimizing the festival’s website, making it easy for attendees to find event details, purchase tickets, and access key information. Our team executed a robust multi-platform marketing campaign, leveraging social media advertising, influencer partnerships, and targeted email campaigns to reach both past attendees and new audiences.

By utilizing data from previous years, we strategically timed our marketing efforts for maximum impact, ensuring a high level of engagement and ticket sales leading up to the event.

The Work

A person using a laptop on a wooden table, showing a pizza restaurant website, with a glass of yellow beverage, a white cup and saucer, and notebooks on the table.
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